Perhaps you have seen this video.

It is a group of people playing basketball.

Or is it?

Seek and ye shall find…but probably only what you are looking for.

This is why we need to listen to others. Listen to new music. Listen with undirected ignorance so we can hear the gorilla in the room.

Listen to new music, in genres you don’t understand.

Don’t start with labels. Start with paying attention.

Labels will shift. Categories will change. These are subjective.

Start with what stands out to you.

Start with what touches your heart.

Then talk to other real people about it.

What you pay attention to creates value.

Seeing or doing something new creates value.

Pay attention. See something new. Say something new. Make something new.

And make it good.